Know which leads are worth calling before you call.
FunnelFab builds interactive funnels for agents — home valuations, buyer matching, open house sign-ins — that ask the qualifying questions for you, separate the people moving this quarter from the ones just looking, and keep following up until they're ready to talk.
No card to start · see a funnel built for your market on the call.
The lead isn't the problem. The first ten minutes are.
A name and an email tell you nothing about whether to drop everything. So you either call everyone and burn the week, or call late and lose the ones who mattered.
- You pay for portal leads that two other agents got at the same moment.
- By the time you call back, they've already spoken to someone else.
- Half your week goes to people who won't transact for a year.
- The leads you never had time to chase are still sitting in your database, cold.
Pick the conversation you want more of.
Explore four example funnels and follow-up sequences you can build. Switch between them to see the questions, answer routing and emails. Add your own listings, valuations and market reports before publishing.
Seller leads
“What's my home worth?” — answered properly
It's the highest-intent question a homeowner asks, and most agents answer it with a bare address field. This funnel asks what you'd ask at a listing appointment — condition, upgrades, timeline — so the number you send back is credible, and you already know whether they're moving this quarter or next year.
What the answer decides
Selling within 3 months → emails you immediately with their answers, and sends them your booking link
6–12 months, or just curious → drops into a monthly comps nurture instead of your call list
Buyer leads
Qualify buyers before you drive across town
Area, budget, timeline — and the one question that decides whether this is a showing on Saturday or a follow-up in six months: are they pre-approved? Buyers who are ready get a booking link. Buyers who aren't get walked toward a lender first, which is better for both of you.
What the answer decides
Pre-approved and buying within 60 days → gets your showing calendar, and you get an email the moment they book
Not pre-approved yet → gets the lender introduction sequence, and re-enters your list once they're ready
Open house
A sign-in sheet that follows up for you
A QR code on the door instead of a clipboard nobody wants to touch. Fifteen seconds on a phone, it tells you who already has an agent, and the follow-up starts before the visitor reaches their car — while they still remember which house was yours.
What the answer decides
No agent yet → enters the full follow-up sequence and lands on your call list tonight
Already has an agent, or is the neighbour → gets a polite thank-you and no nurture — you stay off their agent's toes
Neighborhood farming
Own a neighborhood with a report people actually open
Three questions and an email address. Owners go into a seller nurture, renters into a buyer one, and every month the same funnel sends each group the sales that matter to them. When they finally decide to move, you're the agent already in their inbox.
What the answer decides
Owns their home → seller nurture, with a valuation offer at the end of month two
Currently renting → buyer nurture, starting with the first-home guide
From your website to your next conversation.
Point it at your website
FunnelFab reads your site and pulls in your colours, fonts and logo, so the funnel looks like you and not like a form builder. Put it on your own domain if you want.
Ask what you'd ask on a call
Build the questions in the studio, then branch on the answers. Timeline, pre-approval, whether they already have an agent — each answer can send the lead down a different path.
Let the follow-up run
Write the sequence once with delays between each email. Every message merges in the lead's own answers, so the follow-up reads like you wrote it that morning.
Same builder, every other conversation.
Expired & FSBO outreach
Put a QR on the mailer that opens a funnel asking why the last listing didn't sell.
Just-sold farming
Turn one closing into twenty seller conversations on the same street.
Relocation buyers
Ask about timeline, school district and remote-work needs before the first call.
Investor enquiries
Filter for cash, target returns and unit count in a single pass.
Past-client referrals
A two-question funnel that goes out on a delay after closing, while goodwill is high.
Agent recruiting
For team leads: qualify producers by volume and licence status before you meet.
The questions agents ask first.
I already pay for portal leads. Why add this?
Because those leads still land in a plain form. Point your portal profile, your ads or your bio link at a funnel instead, and the qualifying happens before the call — so you know which of the leads you already paid for is worth ringing first.
I'm not technical. How long is this going to take?
Use the examples above as a starting point and build the questions for your market in the studio. If you'd rather not touch it at all, describe your market to Claude Code or Codex and it drafts the funnel and the emails for you to edit.
Does this replace my CRM or my IDX site?
No. It's the front door in front of them. Leads and every answer they gave live in the studio, and you can export the whole list as a CSV whenever you want it somewhere else.
Can it look like my brand, on my domain?
Yes. Point FunnelFab at your website and it imports your colours, fonts and logo, and you can serve funnels on your own custom domain rather than a shared link.
How do I know if the funnel is working?
Every funnel reports where people drop off, plus click and scroll heatmaps of the actual pages — so you can see the question that's costing you leads instead of guessing at it.
What does it cost?
You can build and publish your first funnel free, no card. Book the demo and we'll be straight with you about whether it fits how you're getting leads today.
Bring one listing. See what you could build.
Tell us how your leads come in today. We'll walk through the questions, lead routing and follow-up for one of your listings.
Book demoOr build one yourself, free